Marketing

Double, double, toil and trouble. Something spooky this way comes…

…No it’s not a group who says “we brought our own lockpicks”, it’s Halloween!

For many escape rooms, Halloween is the biggest revenue earner of the year. Second occasionally only to Christmas, depending on your business model. People …

On any given day at your escape room you’ll see lots of types of players come through the doors. Your morning might start with a family with three kids who have never done a room before, followed by a corporate team who have been told by HR that …

Every escape room owner knows that moment: A player walks in and you're sure you've seen them before. Was it last month? Did they play the Pirate room or the Castle? Were they the ones who needed extra hints, or the puzzle-solving champions who smashed your records?

In …

Email automation is all about sending the right email to the right person at the right time. In the escape room world, that means remarketing to your escape room players in real time, based on what sorts of games they play, with who, and when. Setting up a …

Email personalisation is when you send emails to your players, but personalise them to suit their identities, wants and needs. It can be as simple as including their name in the first line, or as complex as sending specific automated emails based on which rooms they’ve played, how …

What is email automation? And how can you use it at your escape room?

Email automation is the process of sending the right emails at the right time to your players without any additional effort on your part. Put simply: it’s an automated marketing machine that’ll earn your …

James Meggitt is an experience designer based in Fremantle, Western Australia, and the manager of Fox in a Box Perth. With almost 8 years experience you’ll often find him working on puzzley tabletop games or constructing physical room builds around Australia. Over the course of his career, …

On any given day, our inbox is absolutely full of emails. Seriously, go check yours. I’ll wait…

…That’s right, there’s a lot of noise in our inboxes, and most of the time we either give it a cursory glance, mark the whole thing as read, or at worse …

Our goal at Buzzshot is to continually find new ways to help you level up your escape room business. From giving you the tools to help you manage your rooms and staff, to creating an easy to use waiver system, to automatically generated and branded photographs… Which is …

One of the biggest challenges to escape room owners is how to increase the per-head spend of each player that comes through your door. At the end of the day, once a player has played all your rooms, no matter how much they love your company, they’ve reached …

Escape room players come in all shapes and sizes: Some book an escape room very occasionally - perhaps once a year on a special occasion. Others voluntarily travel around seeking out the newest, most exciting rooms to get locked up in each weekend!

But there’s one thing every …

At Buzzshot, we’re always looking for ways to help escape room businesses drive more sales, attract more players and grow reputation within the escape room industry. One of the ways in which business owners can do this is by attracting more reviews - and not just any reviews, …

Does your escape room produce good quality player photos?

For some businesses, the photo is almost an afterthought - a quick snap and maybe a post to Facebook - but photos can be so much more.

One thing we’ve observed is that players really like having photos taken! …

When you think about marketing your escape room, what usually comes to mind?

Many people think of online marketing or advertising via local publications, but probably one of the most under-utilised methods is direct mail marketing.

As it sounds, this is where you send advertising materials in the …

It’s always worth making your Escape Room group photos stand out from the crowd. One way to that is through the easily created but interesting modification, called the vignette effect. Users of Buzzshot can have this effect applied automatically of course, but here we'll look at how you …

How well do you rate your escape room website?

Good? Poor? Could be better?

The important thing about your website is that it should be meeting the goals you have for it - promoting your escape room and ultimately, getting those bookings!

Some websites do a better job …

Do you collect email addresses from your escape room guests?

Collecting them and building a list is a great way to keep in contact with customers and market your business. The trick is that you have to know a thing or two about email marketing to do so …

How did you find the last new restaurant or leisure activity you tried?

Maybe a friend told you about the place, maybe you saw an advertisement, or perhaps, like around 86% of consumers, you read reviews of the place first.

This makes getting reviews very important. According …