Mairi Nolan

Email automation is all about sending the right email to the right person at the right time. In the escape room world, that means remarketing to your escape room players in real time, based on what sorts of games they play, with who, and when. Setting up a …

Email personalisation is when you send emails to your players, but personalise them to suit their identities, wants and needs. It can be as simple as including their name in the first line, or as complex as sending specific automated emails based on which rooms they’ve played, how …

What is email automation? And how can you use it at your escape room?

Email automation is the process of sending the right emails at the right time to your players without any additional effort on your part. Put simply: it’s an automated marketing machine that’ll earn your …

It’s been a busy March for us here at Buzzshot! Between working on some exciting new updates for our escape room customer service platform, we’ve also been travelling all around the world. In particular, last month the Buzzshot team attended the TransWorld Interactive Entertainment Show in St Louis, …

New year, new me, right?

But the new year's resolutions don’t need to stop at personal improvement. January tends to be a little quieter for the escape room industry, which means it’s the perfect time to take stock of your escape room business.

But even if it’s not …

Well, another whirlwind of a year for the escape room industry is drawing to a close, and the holiday season is upon us once again. It looks like we’ve escaped 2023!

But before we prepare to bid farewell to 2023, it’s only fitting to take a moment to …

Running an escape room business brings with it a whole host of challenges. Here at Buzzshot, we get to chat to a lot of owners (that’s you!), and more often than not we hear of rooms using multiple systems to manage different tasks across the whole business. 

In …

Escape rooms. Ask a group of enthusiasts what they’re all about, and you’ll hear some unique answers. But to us, escape rooms are a social activity that, at their heart, are really all about bringing people together. Although the escape room industry may be comparatively ‘new’ (after all, …

On any given day, our inbox is absolutely full of emails. Seriously, go check yours. I’ll wait…

…That’s right, there’s a lot of noise in our inboxes, and most of the time we either give it a cursory glance, mark the whole thing as read, or at worse …

Our goal at Buzzshot is to continually find new ways to help you level up your escape room business. From giving you the tools to help you manage your rooms and staff, to creating an easy to use waiver system, to automatically generated and branded photographs… Which is …

One of the biggest challenges to escape room owners is how to increase the per-head spend of each player that comes through your door. At the end of the day, once a player has played all your rooms, no matter how much they love your company, they’ve reached …

Buzzshot is 1,000 years old today!

Wait, what? How can that be possible?

Well, if you add up all the months our subscribers have been with us, it comes in at 1,000 years. As of right now, Buzzshot has been used in escape rooms for a whole …

How to choose the right camera and device setup for your escape room for the most sharable escape room photographs

Escape rooms have become increasingly popular over the years, and it's no wonder why! They can transport players into a world beyond their wildest dreams, bring people together …

Escape room players come in all shapes and sizes: Some book an escape room very occasionally - perhaps once a year on a special occasion. Others voluntarily travel around seeking out the newest, most exciting rooms to get locked up in each weekend!

But there’s one thing every …

Phantom Peak is a brand new, open-world immersive experience in London that’s quite unlike anything else in the world. What happens when you mix a fictional Wild West world, with experiential live theatre, all the fun of the fairground, award winning storytelling… And puzzles? Phantom Peak is born. …

Waiver on Through!

Using post-escape room surveys to supercharge your customer service. Here’s how Pier Pressure, the UK’s highest rated escape room, did it…

As all owners know, running an escape room business is an immensely rewarding job, but it’s also more than a full time job. From creating weird and …

Well, another year is almost over and the holiday season is once again upon us (seriously, how quickly did that come round?!). Just when we thought 2020 couldn’t get any weirder, 2021 came along with a whole new set of challenges and curveballs. But we’ve taken …

Quick question: How are you collecting feedback from your players?

If the answer is a vague “Oh, the Games Master asks if they had a good time”, or, “We send them a link to review on TripAdvisor”, then you’re probably missing out on useful value (for …

And it's free for all new and existing Buzzshot users! Here are all the features, what to expect, and how to get started automating customer feedback for your escape room business

Post-game surveys are an escape room’s simplest and most effective tool to get to know their market …